Style references: make it all look like you.
A brand or project needs a consistent look, not one-off pretty pictures. Style references and moodboards let you define an aesthetic once and apply it to everything.
01Reference the style, not the subject
A style reference tells Midjourney "make new things that look like this" — the palette, texture, and mood of a reference image, applied to whatever you prompt. Unlike Omni Reference (which copies a subject), this copies the vibe.
Build a moodboard
Collect several images that share the look you want and use them together as a combined style reference. Midjourney averages their aesthetic into a house style you can apply across an entire campaign — far more stable than one reference alone.
02Personalization
Midjourney can learn your taste from how you rank images over time and bias output toward it. For a solo creator with a signature look, turning personalization on quietly nudges every generation toward your style.
Define the look once → apply it to every asset → and your social posts, slides, and thumbnails finally look like one brand instead of a grab bag.